|
"To think is easy. To act is difficult. To act as one thinks is the most difficult."
|
|
|
- Johann Wolfgang von Goethe
|
|
|
Whether you are starting a small business, expanding your business or your business is facing survival the concepts
are the same and require very focused commitment to the few things
that matter most to your business right now, and lead to future success
and sustainability.
|
|
|
This Seminar is designed to guide you
through thinking about what matters most for your business so that acting
like we think about our business becomes less difficult.
- Be Your Own Consultant
- Analyze financial performance
(simple P& L model)
- Define your Business Model
- Determine your Revenue Model
- Identify your Strengths &
Weaknesses
- Study Consumer Behavior
- Develop Your Marketing
Plan
- Identify your most profitable
products/services
- Identify your most profitable
customers
- Use Market Segmentation &
Target Marketing
- Develop your Message(s)
- Branding
- Relationship Marketing (rather
than transaction sales)
- Develop sales forecast for
your financial (P&L) model
- Develop Your Business Plan
- Design your infrastructure
to support your marketing plan
- Forecast and manage Fixed
Costs & Variable Costs
- Determine Key Success Areas
- Complete your financial model
(P&L) to measure success
- Position your business firmly
in your mind
- Wrap up - Making Profit Happen
Seminar Leader: Hank Weber
|
|
|
|
|
|
|
- Tuesday, January 26, 2016 - 5:30 to 7:30 PM
- Thursday, January 28, 2016 - 5:30 to 7:30 PM
|
|
|
Register early as we work with small groups of 12 to 15 participants.
|
|
|
|
|
|
